In a stunning display of bureaucratic acrobatics and financial gymnastics, Cricket South Africa (CSA) and the South African Broadcasting Corporation (SABC) have once again demonstrated their commitment to keeping cricket fans in the dark – quite literally.
The ongoing saga of the broadcast rights battle between CSA and the SABC reached new heights of absurdity as the two entities failed to agree on terms for televising the Proteas’ home tour against India. Cricket enthusiasts without access to satellite television are left wondering if they’ll ever witness a match without resorting to radio commentary and imagination.
After months of painstaking negotiations, CSA received an offer from the SABC at a “massively discounted rate.” Eager to end the red tape tango, CSA promptly accepted the offer, thinking the cricket-starved masses would finally get their television fix. Little did they know, the SABC had a surprise plot twist up its bureaucratic sleeve.
Hours after the acceptance, the SABC reportedly yanked its offer faster than a cricket ball hurtling towards a wicket. Why? Well, it seems potential sponsors had done a Houdini disappearing act, leaving the SABC with a financial headache akin to facing a hostile fast bowler armed with a cricket ball.
This marks yet another chapter in the ongoing struggle for cricket fans who’ve been denied the joy of watching their favourite sport on the small screen. While the SABC did grace viewers with the recent Cricket World Cup in India, they deemed the home tour against Australia in September unworthy of television time, effectively telling fans, “You can’t sit with us.”
In a statement that would make even the most seasoned politician proud, CSA assured the public that “free-to-air rights remain available” and that they’re more than happy to make a deal – provided the SABC can attract sponsors faster than a T20 match.
So, dear cricket fans, sharpen your listening skills and dust off your old radio sets because, once again, the thrilling world of cricket will unfold through the dull tones of your favourite radio commentator. Who needs high-definition when you can have the crackling ambience of AM radio? Happy listening, and may your imagination hit sixes!
Read more on The Citizen.
Tags: Cricket South Africa CSA SABC South African Broadcasting Corporation